Keyword research is one of the vitally important aspect of your search engine optimization campaign. If you target wrong keyword, the search engines and your customers may never find you and also you don’t get a good rank Without good rank you cannot do good business by your website. To do that you need to spend much time to select keyword. Here i try to give you some advice and usefull keyword research tools link. Hope this will help you.The initial idea of keyword research can be daunting. Trying to come up with the perfect combination of words to drive customers to your site, rev up your conversion rate and allow the engines to see you as an expert would easily give anyone a tension headache.
The trick is to start slowly.
The first step in this process is to create a list of potential keywords. Brainstorm all the words you think a customer would type into their search box when trying to find you. This includes thinking of phrases that are broad and targeted, buying and research-oriented, and single and multi-word. What is your site hoping to do or promote? Come up with enough words to cover all the services your site offers. Avoid overly generic terms like 'shoes' or 'clothes'. These words are incredibly difficult to rank for and won't drive qualified traffic to your site. Focus on words that are relevant, but not overly used.
If you need help brainstorming ideas, ask friends, colleagues or past customers for help. Sometimes they are able to see your site differently than the way you yourself see it. Also, don't be afraid to take a peek at your competitor's Meta Keyword tag. What words are they targeting? How can you expand on their keyword list to make yours better? It's okay to get a little sneaky here. All's fair in love and search engine rankings.
After selecting keywords your next step is to determine the activity for each of your proposed keywords. You want to narrow your list to only include highly attainable, sought-after phrases that will bring the most qualified traffic to your site.
In the early days of SEO, measuring the "popularity" of your search terms was done by performing a search for that phrase in one of the various engines and seeing how many results it turned up. As you can imagine, this was a tedious and ineffective method of keyword research. Luckily, times have changes and we now have tools to do the hard part for us.
By inputting your proposed keywords into a keyword research tool, you can quickly learn how many users are conducting searches for that term every day, how many of those searches actually converted, and other important analytical information. It may also tune you in to words you had previously forgotten or synonyms you weren't aware of.
There are lots of great tools out there to help you determine how much activity your keywords are receiving. Here's a few of my personal favorites:
Google AdWords Keyword Tool : Google's keyword PPC tool doesn't provide actual search numbers for keywords. Instead, it displays a colored bar, giving users only an approximation. Still, it may be useful.
Check Traffic tool : This tool will produce an estimate of daily search activity for a specific keyword phrase on the internet across the major search engines. This is only an estimate, and on a daily basis your mileage may vary.
Wordtracker : Wordtracker's leading-edge research tool gives you the keywords you need to rise above your competitors in search engine rankings. Even better, we also show you how keyword research can help you discover untapped market niches, get inspiration for new products, & create compelling content that distinguishes your site from the pack.
Trellian Keyword Discovery tool : Keyword Discovery compiles keyword search statistics from all the major search engines world wide, to create the most powerful Keyword Research tool.
http://www.keywordspy.com : FREE SEO & PPC Keyword Research software tool, that unveil your competitors’ most profitable Ad copies & keywords. Learn from time-tested Ad campaigns.
Apogee-web-consulting : FREE KEYWORD RESEARCH TOOL
After tested your keywords it's time to narrow down the field and decide which terms will make it into your coveted final keyword list.
I recommend creating a spreadsheet or some other visual that will allow you to easily see each word's conversion rate, search volume and competition rate (as given to you by the tools mentioned above). These three figures will allow you to calculate how viable that term is for your site and will be a great aid as you try and narrow down your focus.
The first step in narrowing down your list is to go through and highlight the terms that most closely target the subject and theme of your web site. These are the terms you want to hold on to. Kill all words that are not relevant to your site or that you don't have sufficient content to support (unless you're willing to write some). You can't optimize for words that you don't have content for.
Create a mix of both broad and targeted keywords. You'll need both to rank well. Broad terms are important because they describe what your web site does; however, they won't increase the level of qualified traffic coming into your site.
After made up your highly focused keywords, now what do you do with them? You prepare them for launch! Chances are, if you did your keyword research right, at least some of the words on your list already appear in your site content, but some of them may not. Start thinking about how many pages you'll need to create to support these new words, and how and where your keyword phrases will be used. I typically recommend only going after three or four related keywords per page (five if you can balance them properly). Any more than that and you run the risk of diluting your page to the point where you rank for nothing. Make sure to naturally work the keywords into your content and avoid over-repetition that may be interpreted as spamming. Your content should never sound forced.
Your on-page content isn't the only place where you can insert keywords. Keywords should also be used in several other elements on your site:
• Title Tag
• Meta Description Tags
• Meta Keywords Tag
• Headings
• Alt text
• Anchor Text/ Navigational Links
You've spent a lot of time molding your keywords; make sure you use them in all the appropriate fields to get the maximum benefit.
Congratulations. Your initial keyword research process is behind you. You've created your list, checked it twice, made friends with the keyword research tools and are now off to go plan your attack. You're done, right?
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